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Healthcare media insights.

Stay informed on campaigns, trends and strategies shaping healthcare communications.

Experiential

Insight

Reaching people managing long-term conditions through pharmacy environments

Insight

Communicating effectively with healthcare professionals in clinical environments

Insight

Why waiting room media drives behaviour change in healthcare campaigns

Insight

Communicating health messages to diverse communities: why one message doesn’t reach everyone

Insight

Marketing to older adults in healthcare environments: why one-size doesn’t fit all

Insight

Hospital waiting room advertising explained: why context changes everything

Insight

Public health campaigns in healthcare settings: what makes them effective

Insight

Pharmacy advertising: why pharmacies are powerful healthcare communication spaces

Insight

Advertising in GP waiting rooms: why attention is different in healthcare spaces

Patients waiting in a clean GP surgery or hospital reception area

Insight

Reaching people in healthcare settings: how healthcare advertising actually works

Parents in healthcare setting

Insight

Marketing to parents in healthcare settings: what works, what doesn’t, and why

Digital signage what people expect to see

Insight

Healthcare digital signage: what people expect to see (and what builds trust)

Hornbeam hedgehog

Insight

Nature as a Teacher: The Quiet Power of Wildlife Education

Young woman sitting on a bed with her head resting on her knees and arms wrapped around her legs, appearing distressed or overwhelmed.

Insight

Revisiting the Gender Pain Gap: What the Data Still Tells Us — and Why Brands Should Pay Attention

Chanel Dayrit

Insight

Meet the Team: Chanel Dayrit, Account Manager at IDS Media UK

Callum Blackwell

Insight

Meet the Team: Callum Blackwell, Senior Account Manager at IDS Media UK

Hedgehog

Opinion

From Injured Hedgehogs to Healing Humans: The Unexpected Links Between Wildlife and Wellbeing

GP Practice Attenders

Insight

Frequent GP Practice Attenders – An Overview

Wayside surgery redhill hcp packs

Insight

Mental Health Patient Support Healthcare Packs for HCPs

Young woman sitting on a bed with her head resting on her knees and arms wrapped around her legs, appearing distressed or overwhelmed.

News

Mental Health Awareness Week 2025: The Power of Timely, Targeted Messaging

Hedgehog sanctuary

News

How Hedgehogs Can Help Heal: Nature’s Role in Mental Health

Patient and Healthcare Professional

Insight

How to Make Healthcare Professionals Brand Ambassadors

Hornbeam hedgehog

Opinion

Why Volunteering with Hedgehogs Might Be Your Best Team Day Yet

Woman holding a phone in front of a digital screen

Insight

The Benefits of Niche Marketing: Connecting with Your Audience When It Matters Most

EV Ad Rover on the street

Insight

EV Ad Rover: Driving Healthcare Marketing with Sustainable Impact

Two people in a GP reception looking at the leaflets

Insight

The Benefits of Including Posters in Your Marketing Strategy

Two people looking at print media in a healthcare space

Insight

Bridging the Digital Divide: The Enduring Power of Print Media in Healthcare Settings

EV Ad Rover on the street

News

Introducing the EV Ad Rover: The Future of Mobile Advertising

Hornbeam hedgehog

Opinion

Small Charity, Big Difference: Why IDS Supports Hornbeam Wood

two senior women reading an about health leaflet titled about joint pain

Insight

The Benefits of Including Leaflets in Your Marketing Strategy

Coins falling out of a glass jar

Opinion

From Budgeting to Wellbeing: Tackling Cost of Living Anxiety in the UK  

Girls football team

News

IDS Media UK Sponsors Churt Comets Under-7 Girls’ Football Team

Patients reading a leaflet in a GP waiting room

Insight

Why the Cost of Living Crisis is a Public Health Issue

Hands opening an empty wallet

Opinion

How the Cost of Living Crisis is Worsening the UK’s Mental Health Crisis 

Patients reading a leaflet in a GP waiting room

Insight

From GP Waiting Room to Kitchen Table: Disseminating Crucial Information Through Familiar Channels

Leaflets in a GP waiting room

Insight

The Power of Print: Brochures, Flyers, and Posters That Get Results

Patient and Healthcare Professional reading a leaflet

Insight

Making Every Penny Count: How to Maximise Benefit Uptake with Effective Outreach

Elder people reading leaflets in a GP waiting room

Insight

Beyond the Screen: Reaching Underserved Communities with Crucial Information

Patient looking at a poster in a GP waiting room

Insight

Don’t Leave Them Behind: Alternative Communication Strategies for Vulnerable Audiences

Patient and Healthcare Professional reading a leaflet

Insight

Speak Their Language: Making Crucial Information Accessible for All

Two elderly women reading a leaflet

Insight

Overcoming the Digital Divide: Reaching the UK’s Elderly Population Through Alternative Channels

Pfizer vaccine

News

GPs to deliver first RSV vaccination programme

Mosquito

News

UKHSA warns mosquito-borne diseases are likely to come to UK 

Mother and baby

Insight

What is the Role of Advertisers in Maternal Health Literacy?

An empty pharmacy shelf with a printed sign affixed that says All childrens/infant tylenol and motrin are on a national back order.

News

Extra Pressure On GPs Due To ‘Daily’ Medicine Shortages

Two people in a GP reception looking at the leaflets

Opinion

Benefits of Including Leaflets in Your Marketing Strategy

A young toddler is getting a vaccine injection.

Insight

How Can Pharmaceutical Companies Help Improve Vaccine Uptake?

Gender bias in the management of women’s pain' talk hosted by Reckitt

Opinion

Why We Need to Address Gender Bias in Healthcare

An older woman with strawberry blond hair runs along a riverbank, smiling, wearing a black t-shirt with Silver Fit written on the front.

Opinion

How are the Demographics of Gym Members Changing in the UK?

A close-up of a woman's torso with her grey shirt rolled up, the top of her beige pants rolled down, and her hands on her waistband at her hips.

News

New NICE recommendations for endometriosis patients

Young woman sitting on a bed with her head resting on her knees and arms wrapped around her legs, appearing distressed or overwhelmed.

News

Young people have the worst mental health across all age groups

An older woman wearing an orange headscarf and gold hoop earrings, smiling.

News

Advertisers fail to represent older women and women of colour

A woman is reaching towards a medical leaflet in a medical waiting room. She is surrounded by children.

Insight

What Marketing Opportunities are there at GP Surgeries?

An older man with grey hair looks into the distance against a black background.

Insight

Frequent GP Practice Attenders – 65+ Adults

People sit on two rows of plastic chairs in a brightly lit medical waiting room with informational posters on the wall, and a nurse wearing blue scrubs leaning over one waiting woman.

Insight

Who are frequent attenders in primary care?

A crowd of protestors walk along an urban road. Two women in the front hold a painted banner that says We have the right to eat, to heat; behind them, people hold up printed posters that say Wages up, Bills down, Tories out, Join the people's assembly today.

Opinion

Why Does Primary Care Play a Pivotal Role in the Cost of Living Crisis?

Four women and two men wearing blue scrubs with stethoscopes around their necks, walking along a corridor.

News

NHS Workforce Gains 250 Fully Qualified GPs Over The Past Year

A woman stands in front of a lit-up pharmacy window at night, looking up at a sign above the window that reads My insect bite is getting bigger, Pharmacy.

News

10,000 Pharmacies On Track For Pharmacy First Launch

A group of people in activewear and running bibs run along a road with shops and a ferris wheel in the background.

Insight

Encouraging Phsyical Activity in the UK – What Role Can Brands Play?

Three women stand with a group of school-aged children who are each holding up a cork board that has been decorated scrapbook-style.

Opinion

What do Children Need to Boost their Physical and Mental Wellbeing?

A close-up of three childrens' hands drawing on a print-out with pens and coloured pencils.

Opinion

A Guide to Producing Health Information for Children and Young People

A mature woman wrapped in a blanket is blowing her nose with a tissue.

Insight

What is Primary Care’s Role in the Cost-of-living Crisis?

Child with measles

Opinion

How Can We Increase Uptake Of Childhood Immunisations in the UK?

Woman at the counter of a waiting room

Insight

Four Ways to Improve a GP Waiting Room

Two men walking and exercising

Opinion

How To Improve Patient Wellness and Health

Woman taking a photo of a digital screen in a waiting room

Opinion

How brands have changed their marketing tactics in 2020

A scale with books on one side and an iPad on the other

Insight

Print vs. Digital Marketing: Why Should We Balance Them?

Group of friends talking

Insight

The rightful place for health messaging in GP surgeries

Woman drinking water in a gym

News

HFSS: How Can We Advertise Food Products Now?

Tablet and monitor displaying Heinz's website

Insight

COVID-19: The Rise of eCommerce and Proximity Advertising

Rubber ducky with glasses surrounded by ordinary rubber duckies

Insight

How to Create an Engaging Ad For a Digital Kiosk

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