• Audiences
    • Audiences Overview
    • Parents
    • Minority
    • Elderly
    • Illness and Condition
    • NHS HCP
  • Delivery
    • Placements
    • Media Solutions
    • 360 Strategy
    • Creative Services
  • Who we work with
    • Charity
    • Government and Community
    • Brands
    • Agencies
  • About
  • Case Studies
  • News & Insights
  • Landlord Hub
  • Audiences
    • Audiences Overview
    • Parents
    • Minority
    • Elderly
    • Illness and Condition
    • NHS HCP
  • Delivery
    • Placements
    • Media Solutions
    • 360 Strategy
    • Creative Services
  • Who we work with
    • Charity
    • Government and Community
    • Brands
    • Agencies
  • About
  • Case Studies
  • News & Insights
  • Landlord Hub
  • Audiences
    • Audiences Overview
    • Parents
    • Minority
    • Elderly
    • Illness and Condition
    • NHS HCP
  • Delivery
    • Placements
    • Media Solutions
    • 360 Strategy
    • Creative Services
  • Who we work with
    • Charity
    • Government and Community
    • Brands
    • Agencies
  • About
  • Case Studies
  • News & Insights
  • Landlord Hub
Contact us

Tag: offline marketing

Revisiting the Gender Pain Gap: What the Data Still Tells Us — and Why Brands Should Pay Attention

Young woman sitting on a bed with her head resting on her knees and arms wrapped around her legs, appearing distressed or overwhelmed.

Nurofen’s Gender Pain Gap Index, backed by IDS Media UK, revealed gender bias in healthcare and sparked a national conversation in 2023.

The Benefits of Including Leaflets in Your Marketing Strategy

two senior women reading an about health leaflet titled about joint pain

Explore the benefits of incorporating leaflets into your marketing strategy and how to design and distribute them for optimal impact.

Email us

info@idsmedia.co.uk

Privacy Policy

Terms & Conditions

Cookie Policy

Linkedin

Page

Audiences

About

Case studies

News & Insights

Delivery

Placements

Media Solutions

360 Strategy

Who we work with

Charity

Government & Community

Brands

Agencies

Copyright © 2026 IDS Media UK | Limited Company Number 2580674 (England & Wales)

Design & Developed by Wrapped Agency