Young people have the worst mental health across all age groups
A new report funded by the Health Foundation identifies young people as having the worst mental health across all age groups. In 2021/22, 34% of young people aged 18 to 24 reported symptoms of mental disorder, such as depression, anxiety or bipolar disorder. That is significantly higher than in 2000, when that figure stood at […]
Advertisers fail to represent older women and women of colour
A recent report by CreativeX , the fourth Gender In Advertising Report, unveiled annually on International Women’s Day, has shed light on the stark underrepresentation of women of colour and older women in advertisements throughout 2023. Despite some progress, the report highlights glaring gaps that continue to marginalise certain demographics. Key takeaways Older women only have […]
What Marketing Opportunities are there at GP Surgeries?
How can media agencies leverage GP surgeries for targeted campaigns, enhancing healthcare communication and patient engagement? Healthcare marketing has long been dominated by a ‘doctor knows best’ mentality. Patients visit their doctor to be told what to do and what to take with little consideration of how they can be involved in their own treatment. […]
Frequent GP Practice Attenders – 65+ Adults
Whilst many marketers crave and court Gen Z’s, the world is getting older. The ‘silver’ or ‘grey’ market is one of the fastest-growing demographic segments globally. In the UK there are over 11 million people aged 65 years or older (18.6% of the total population), and by 2030, one in six people in the world […]
Who are frequent attenders in primary care?
The average patient visits their GP surgery 3.3 times per year but there are a group of patients who make a disproportionately higher number of visits to GP clinics – often coined ‘frequent attenders’. Frequent attendees visit their GP five times more than other patients. Recent studies have shown that consultations between frequent attenders and […]
Why Does Primary Care Play a Pivotal Role in the Cost of Living Crisis?
I recently read an article about the cost-of-living crisis that said, “Although the cost-of-living crisis affects us all, the impact has been felt most keenly by those on low incomes, families with children, ethnic minorities, the elderly, and those living with disabilities.” After looking into this further, it’s clear that those most affected by the […]
10,000 Pharmacies On Track For Pharmacy First Launch
Pharmacists across the county will now be able to provide prescription-only medicines for a number of illnesses. Thousands of community pharmacies across the UK have signed up to the Pharmacy First scheme which will enable pharmacists to supply prescription-only medicines to treat seven common conditions without needing to see a GP. The seven common health […]
A Guide to Producing Health Information for Children and Young People
If you’re reading this then you’re likely to be part of an organisation or brand focussed on treating or supporting those with acute or chronic health issues. Perhaps it’s a charitable support service or maybe an OTC product. Whatever the solution or service, giving people access to healthcare information as part of your marketing approach […]
What is Primary Care’s Role in the Cost-of-living Crisis?
Since late 2021, we’ve been staring down the barrel of a cost-of-living crisis. Here are four statistics that shed light on what exactly is going on: 1. Prices of consumer goods and services have risen by 9.6% in the year to October 2022 – the fastest rate in over 40 years (ONS, 2023) 2. Rents […]
How Can We Increase Uptake Of Childhood Immunisations in the UK?
Vaccination coverage for young children fell last year in 13 out of 14 routine programmes across the UK, according to the British Medical Journal (BMJ).[1] Data from the UK Health Security Agency (UKHSA) backs this up, showing a rise in cases of measles which coincides with a falling number of children vaccinated with the MMR […]