IDS Author

Harriet Bush

Stay informed on campaigns, trends and strategies shaping healthcare communications.

Mother and baby

Insight

What is the Role of Advertisers in Maternal Health Literacy?

Gender bias in the management of women’s pain' talk hosted by Reckitt

Opinion

Why We Need to Address Gender Bias in Healthcare

Young woman sitting on a bed with her head resting on her knees and arms wrapped around her legs, appearing distressed or overwhelmed.

News

Young people have the worst mental health across all age groups

An older woman wearing an orange headscarf and gold hoop earrings, smiling.

News

Advertisers fail to represent older women and women of colour

Three women stand with a group of school-aged children who are each holding up a cork board that has been decorated scrapbook-style.

Opinion

What do Children Need to Boost their Physical and Mental Wellbeing?

A close-up of three childrens' hands drawing on a print-out with pens and coloured pencils.

Opinion

A Guide to Producing Health Information for Children and Young People

Two men walking and exercising

Opinion

How To Improve Patient Wellness and Health

Woman taking a photo of a digital screen in a waiting room

Opinion

How brands have changed their marketing tactics in 2020

A scale with books on one side and an iPad on the other

Insight

Print vs. Digital Marketing: Why Should We Balance Them?

Group of friends talking

Insight

The rightful place for health messaging in GP surgeries

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