Reach patients and visitors in trusted primary care environments and deliver measurable ROI.
With over eight million patient visits to GP practices and doctors’ surgeries every month across the UK, primary care environments offer scale, trust and dwell time that few channels can match, helping healthcare advertising deliver measurable ROI, not just impressions.
IDS Media connects brands with patients, carers and healthcare professionals through compliant GP advertising, delivering high visibility, strong recall and meaningful engagement in trusted settings.
Motion-friendly digital screens placed in NHS receptions and waiting rooms, designed for high visibility and recall. Anti-glare displays and built-in hand sanitiser units invite closer interaction, helping messages stand out in high-dwell healthcare environments.
Hand-delivered education packs for healthcare professionals and pharmacists, including samples, tools and guidance. Designed to support understanding and confidence, these packs help turn professionals into informed advocates for your brand or service.
Take-home leaflets that support longer-form storytelling in trusted healthcare settings. Easy to share with family and carers, leaflets extend engagement beyond the visit and are particularly effective for education, awareness and support messaging.
High-impact A2 poster placements and static-cling formats for waiting rooms and clinical areas. Optional leaflet pockets and QR codes allow campaigns to convert attention into action at the point of engagement.
Compliant experiential activations and sampling delivered at GP surgeries, hospitals, pharmacies or community settings. Supported by trained brand ambassadors, these activations drive awareness, trial and sign-ups in real-world healthcare environments.
Targeted email campaigns delivered to 30,000+ opted-in NHS contacts, including GPs, pharmacists and nurses. Ideal for education and updates, with fully trackable performance to support reporting and ROI measurement.
Almost everyone visits a GP surgery at some point, creating exposure across age groups, household types and backgrounds.
Patients and visitors spend extended periods in waiting rooms, increasing message exposure and recall.
Advertising within GP practices benefits from the credibility of a clinical environment, positively influencing brand perception.
Campaigns can be aligned to specific health topics, conditions or patient needs.
Messages reach people when they are actively thinking about their health and next steps.
Every campaign starts with clarity. We work with you to define objectives, audiences and success measures, ensuring activity is aligned to your goals from the outset. This upfront planning creates focus, removes guesswork and sets a clear framework for performance and ROI.
Using our knowledge of GP environments, we identify the right locations, formats and audience focus for your campaign. This ensures messages appear where they will have the greatest relevance, attention and impact, maximising reach while remaining appropriate to the setting.
Healthcare advertising requires care and precision. We provide guidance on messaging and formats, ensuring all creative is suitable for GP environments and meets compliance requirements. This protects your brand while maintaining clarity, credibility and trust within clinical settings.
Once approved, campaigns are delivered smoothly across selected GP surgery placements. Our team manages activation, scheduling and rollout, ensuring advertising appears as planned and performs consistently across locations throughout the campaign period.
After delivery, we provide clear reporting on reach, engagement and overall performance. This helps you understand what worked, how objectives were met and the ROI delivered, informing future activity and ongoing campaign optimisation.
Experience in healthcare advertising
Active trusted partnerships
Leaflets distributed a year
GP advertising works particularly well for healthcare brands, charities and organisations offering support, services or education linked to health and wellbeing.
Awareness, education and signposting campaigns perform strongly, especially those aligned to patient needs and health contexts.
All campaigns go through appropriate checks to ensure messaging is suitable, compliant and respectful of NHS settings.
Campaigns can deliver strong reach, high recall and measurable ROI. IDS has delivered campaigns achieving sales uplift and over 3 x return on investment in GP environments.
Costs vary depending on format, coverage and duration. Our team can advise on options to suit different budgets and objectives.
If you are exploring options beyond GP surgeries, IDS Media also offers advertising opportunities across a wider range of healthcare environments including:
Advertising across 247 hospital sites, reaching 74 million people, four million+ monthly appointments and 883,000+ NHS staff, delivering scale, attention and impact in high-footfall clinical environments.
Campaigns delivered across 606 pharmacies nationwide, reaching one million+ monthly footfall in trusted, point-of-care settings, ideal for advice-led messaging, education and self-care product awareness.
