Why the Cost of Living Crisis is a Public Health Issue

The cost of living crisis in the UK is often discussed in economic terms, but its profound effects on public health cannot be ignored. Rising energy bills, soaring food prices, and stagnant wages are forcing individuals and families to make impossible choices, with devastating consequences for their physical and mental wellbeing. As the crisis deepens, it has become clear that this is not just a financial issue – it is a public health emergency.  

The Ripple Effects on Health  

The impact of the cost of living crisis in the UK extends far beyond financial stress. Basic needs like adequate nutrition, heating, and stable housing are fundamental to maintaining good health. When these are compromised, the risks to public health are immediate and far-reaching.  

For instance, individuals living in cold homes are at greater risk of respiratory illnesses, cardiovascular problems, and even mental health issues. According to a recent report by National Energy Action, over 13,000 deaths annually are linked to living in cold housing. Children and older adults are particularly vulnerable, with the latter facing increased risks of hypothermia and associated complications during winter months.  

Poor diet, driven by rising food costs, is another significant concern. When forced to prioritise quantity over quality, many families turn to cheaper, less nutritious foods, which can lead to long-term health issues such as obesity, diabetes, and heart disease. 

The cost of living crisis impact on public health is not only immediate but also has lasting implications for the NHS and the wider economy.  

The NHS Under Pressure  

The UK’s healthcare system is already stretched thin, and the impact of the cost of living crisis is exacerbating the strain. GP surgeries and hospitals are seeing a rise in patients presenting with preventable illnesses linked to financial hardship. These include malnutrition, stress-related conditions, and chronic illnesses worsened by cold homes or poor living conditions.  

In fact, a Royal College of General Practitioners survey found that “seven out of ten GPs are seeing a ‘worrying’ rise in the number of patients seeking help with problems linked to the rising cost of living”.

These aren’t just medical issues; they’re societal ones. And they require a coordinated response.   

Communicating Clear Solutions: How to get the word out 

With more and more people finding themselves waiting in GP surgeries, pharmacies, and hospital waiting rooms, there has never been a more pressing need to get crucial information into the hands of those who need it most. 

Whether it’s local services like food banks, warm hubs, and community grants, or organisations providing connection and a spectrum of critical services, print media that is striking, easy to read, and perfectly positioned for perusal can signpost people to what they need, when they need it. 

Posters and digital screens are eye-catching and informative, while pamphlets and flyers can be taken home and referred to when needed – or passed on to someone else.  

With the right combination of colours, imagery, and clear, persuasive copy, organisations can reach audiences who may be offline, but still need what’s being offered.

Supporting Those in Need  

For individuals struggling with the cost of living crisis impact on their health, there are resources available. Ensuring those resources are clearly sign-posted is where IDS Media UK comes in. Healthcare providers like GPs, hospitals, and pharmacies are a crucial point of contact, and the perfect places for sharing timely information.

Contact IDS Media UK today and ensure your critical communications can be found by those who need them most.