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Introducing the EV Ad Rover: The Future of Mobile Advertising

18 Mar 2025

In today’s fast-moving world, cutting through the noise to reach the right audience is more challenging than ever. At IDS Media UK, we believe in innovative, high-impact solutions that deliver messages where they matter most. That’s why we’re thrilled to introduce the EV Ad Rover – a game-changing mobile advertising platform that blends sustainability with visibility to help brands make a lasting impression.

What is the EV Ad Rover?

The EV Ad Rover is a fleet of electric vehicles fitted with large-format digital screens, designed to deliver your brand’s message to targeted audiences in high-footfall areas. Whether navigating busy city streets, stopping at health and leisure facilities, or making an impact in retail spaces, these mobile digital billboards ensure your advertising reaches the right people, at the right time, in the right place.

Why Choose the EV Ad Rover?

  • Maximum Visibility – Dynamic digital screens on mobile units provide unparalleled exposure and recall rates.
  • Targeted Campaigns – Custom routes allow advertisers to reach specific demographics based on location and behaviour.
  • Cost-Effective Marketing – More impressions for your budget compared to traditional billboard advertising.
  • Sustainable and Forward-Thinking – 100% electric vehicles reduce environmental impact while reinforcing your brand’s commitment to sustainability.
  • Engagement Beyond the Screen – Combine digital ads with live activations, sampling, or interactive elements to maximise audience interaction.

Prime Locations for the EV Ad Rover

The versatility of the EV Ad Rover makes it an excellent fit for various high-traffic locations, including:

  • Gyms – Engaging with a health-conscious audience where wellness messaging resonates most.
  • Hospitals – Connecting with patients, caregivers, and healthcare professionals in a relevant setting.
  • High Streets – Reaching a diverse and engaged public in well-established commercial areas.
  • Retail Parks & Shopping Centres – Placing your brand in front of active consumers making purchasing decisions.
  • Golf and Leisure Locations – Targeting an affluent, engaged audience in a relaxed and receptive environment.

Supercharge Your Next Campaign

Whether you’re launching a new health campaign, increasing brand awareness, or reinforcing an existing initiative, the EV Ad Rover offers an innovative and sustainable way to engage your audience.

Find out how IDS Media UK can help you bring your message to life. Contact us today to learn more about pricing, route customisation, and additional branding opportunities.