# IDS Media

> Target patients and healthcare audiences with out\-of\-home advertising in GP surgeries, pharmacies and hospitals across the UK\. Planned and delivered by IDS Media\.

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## Pages
- [Home](https://idsmedia.co.uk/)
- [Contact us](https://idsmedia.co.uk/contact-us/)
- [Landlord hub](https://idsmedia.co.uk/landlord-hub/)
- [Case Studies](https://idsmedia.co.uk/case-studies/)
- [Privacy Policy](https://idsmedia.co.uk/privacy-policy/)

## Posts
- [Mobile billboard advertising for healthcare campaigns: when and why it works](https://idsmedia.co.uk/news/mobile-billboard-advertising-for-healthcare-campaigns-when-and-why-it-works/): Mobile billboard campaigns help healthcare organisations reach audiences beyond clinical settings, placing simple, targeted messages where people already spend their time\.
- [How to create healthcare advertising that patients actually engage with](https://idsmedia.co.uk/news/how-to-create-healthcare-advertising-that-patients-actually-engage-with/): Effective healthcare advertising starts with audience insight, using clear messaging, authentic creative and accessible design to build trust and encourage meaningful patient action\.
- [Integrating healthcare media: why the patient journey should shape your strategy](https://idsmedia.co.uk/news/integrating-healthcare-media-why-the-patient-journey-should-shape-your-strategy/): Integrated healthcare communication works best when campaigns start with the patient journey, using the right environments, messages and touchpoints to build trust and encourage action\.
- [Out\-of\-home advertising for healthcare campaigns: why healthcare plays by different rules](https://idsmedia.co.uk/news/out-of-home-advertising-for-healthcare-campaigns-why-healthcare-plays-by-different-rules/): Healthcare out\-of\-home advertising works by reaching the right people in trusted environments, using clear messaging, relevant formats and strategic planning to support action\.
- [Advertising in GP waiting rooms: why attention is different in healthcare spaces](https://idsmedia.co.uk/news/advertising-in-gp-waiting-rooms-why-attention-is-different-in-healthcare-spaces/): GP waiting room advertising captures attention differently, reaching patients when health is already front of mind and making relevant, helpful messaging more trusted, memorable and actionable\.

## Case Studies
- [Symprove](https://idsmedia.co.uk/case-studies/symprove/): Brand awareness campaign in 200 UK hospitals for leading probiotic supplement, Symprove\.
- [The Menopause Charity](https://idsmedia.co.uk/case-studies/the-menopause-charity/): The Menopause Charity wanted to make people aware of menopause symptoms and treatment options
- [The Miscarriage Association](https://idsmedia.co.uk/case-studies/the-miscarriage-association/): A nationwide campaign using patient information leaflets to reach those coping with miscarriage
- [The Migraine Trust](https://idsmedia.co.uk/case-studies/the-migraine-trust/): Improve awareness of symptoms of migraine amongst HCPs using education packs\.
- [Group B Strep Society](https://idsmedia.co.uk/case-studies/group-b-strep-society/): Helping to eradicate group B Strep infection in babies via patient information leaflets\.

## Landing Pages
- [Target parents through healthcare advertising\.](https://idsmedia.co.uk/target-parents-through-healthcare-advertising/)
- [Supporting Charities with healthcare advertising\.](https://idsmedia.co.uk/supporting-charities-with-healthcare-advertising/)
- [Target HCPs through healthcare advertising\.](https://idsmedia.co.uk/target-hcps-through-healthcare-advertising/)
- [Target the Elderly through healthcare advertising\.](https://idsmedia.co.uk/target-the-elderly-through-healthcare-advertising/)
- [Healthcare advertising and audience targeting solutions \- General](https://idsmedia.co.uk/healthcare-advertising-and-audience-targeting-solutions-general/)

## Categories
- [Uncategorized](https://idsmedia.co.uk/news/category/uncategorized/)
- [Meet the Team](https://idsmedia.co.uk/news/category/meet-the-team/)

## Tags
- [out\-of\-home advertising](https://idsmedia.co.uk/news/tag/out-of-home-advertising/)
- [Meet the team](https://idsmedia.co.uk/news/tag/meet-the-team/)

## Audiences
- [Frailty](https://idsmedia.co.uk/news/audience/frailty/)

## Environments
- [GP](https://idsmedia.co.uk/news/environment/gp/)
- [Hospitals](https://idsmedia.co.uk/news/environment/hospitals/)

## Industries
- [Charity and Health Awareness](https://idsmedia.co.uk/news/industry/charity-and-health-awareness/)
- [Pharmaceutical](https://idsmedia.co.uk/news/industry/pharmaceutical/)

## News Types
- [Insight](https://idsmedia.co.uk/news/news_type/insight/)
- [Opinion](https://idsmedia.co.uk/news/news_type/opinion/)

## Optional
- [Sitemap index](https://idsmedia.co.uk/sitemap_index.xml)