Overview
GP surgeries continue to be visited by over 26 million people every month (NHS digital Oct 2023) all actively seeking information, help and guidance on a range of physical and mental health issues.
Common health conditions, that ultimately create the need to visit in the first place, tend to be mental health disorders, hypertension (high blood pressure), diabetes, respiratory issues (such as COPD or asthma) chronic pain, heart disease, obesity, and gastrointestinal disorders.
As one of the largest employers in the world, they are also home to thousands of NHS employees who are highly powerful advocates to reach, as well as consumers themselves.
Using our traditional and digital media options, we will help you reach your target audience in an exceptionally powerful environment for any brand or organisation with a health or wellness message.
Whilst those registered at their local surgery are from all walks of life, we know there are certain groups who use this service more than others – often coined ‘frequent attenders’.
Audience type
Parents with young children
The average parent visits a GP surgery between seven to ten times in their child’s first year alone for immunisations, illness and developmental concerns
Mental Health patients
Ranging from anxiety and financial worries to PTSD and alcohol dependency, four in ten face-to-face primary care appointments are now for mental health
+65 years old
A group of patients in much need of support with multiple health co-morbidities such as dementia, mobility issues, arthritis, heart problems and diabetes - often with additional care needs