How to Create an Engaging Ad For a Digital Kiosk

Digital signage solutions have advanced significantly in the last few years, and a wide range of industries are now using them to optimise customer experience. Dwell time is high with these types of digital kiosks because their advanced capability means they can now offer a plethora of activities to keep users engaged, from dispensing hand sanitiser, mouthwash, and sunscreen to helping us order our fast food. 

Digital kiosks are excellent advertising mediums. If you’re unfamiliar with them, they are computer terminals that users interact with. In a healthcare setting, digital kiosks can facilitate appointment self-check-ins, allow users to give feedback, and provide other functionalities.

The beauty of digital here is its urgency. Unlike posters, advertising on digital kiosks can be chopped and changed to suit different audiences in various areas at different times of the day. For advertisers looking to attract customers digitally, clearly communicating your product or message and using rich media will help engage your audience.

If you want to reach your audience via a digital kiosk but need help making your ad stand out and be engaging, we’ve put together three top tips to help you out.

Ads that will appear to teenagers are, of course, going to be different to those that appeal to those over 50. Generation Z, for example, responds well to cost-reduction ads, genuine reviews, and sponsorships by influencers they look up to. Baby boomers, however, respond well to inclusivity as they feel that many ads ignore them or treat them patronisingly or stereotypically. Sport England did this well with its ‘This Girl Can’ adverts. These adverts showed women of all shapes, ages, and sizes exercising, encouraging more women to exercise across all age brackets. You may have existing creatives that work on traditional OOH platforms but are unsure how to adapt them for new audiences depending on their network, such as gyms or NHS waiting rooms. We can take your creative concept and help you tweak it into various iterations so that it’s cost-effective and doesn’t need to be created from scratch.

Use concise, readable and large font text. Digital kiosks weren’t designed to offload reams of information but to offer something enough to entice customers into engaging with the kiosk. Questions work well at attracting attention, as do numbers, statistics and quirky straplines. With reams of exciting information to impart, many of our clients can’t figure out which bits to include. That’s why we have a team of in-house copywriters who will work with you to ensure your ads hit the mark.

Photography can tie a whole advertising concept together, and the right photo can make an audience feel excitement, trust, romance, freedom or fear… Images are critical to an advert’s success as we’re wired to notice, remember, learn from, and respond emotionally to visuals. Consumers are significantly more likely to think favourably of ads that emphasise photography over ads that emphasise text. Video can also be powerful. Organic engagement with video is higher than any other type of media, and according to a Hubspot study, 90% of customers report that product videos help them make purchasing decisions. Essentially, video is changing the way people shop and make purchasing decisions.

If you need help with content management and consultation, our hugely talented team of account managers, copywriters, and designers is on hand to guide you through our processes and ensure each piece of content is ideally suited to the environment and audience it’s intended to reach. We also provide a sophisticated content management system, allowing you to upload fresh new content to the digital signage display in real time.

Want to learn how digital ads can benefit your healthcare business? Get in touch with us today to find out more!