Objective
Kollo, the UK’s leading liquid collagen sachet wanted to piggyback off the rising popularity of marine based collagen being used with leading sportspeople and communicate the health benefits to other audiences interested in enhancing their health and fitness regime.
Strategy
Our network was an ideal environment to quickly reach females and males aged over 21 with a keen interest in health. We ran a digital advert, featuring their celebrity co-founder and ambassador, Jennie Falconer, and called out the trend to ensure the content was as relevant to the audience as possible.
Results
“As a result of advertising on their digital screens, we’ve seen a strong increase in sales as well as traffic to the website. The team are also great to work with. They are prompt to answer questions and eager to help out with insights and thoughts on creatives, which is brilliant and makes day-to-day work that bit easier.”
Natasha Whiting – CEO & Co Founder