Objective
PANDAS provides trusted support service for families and their networks who may be suffering with perinatal mental illness, including prenatal (antenatal) and postnatal depression. The team wanted to drive awareness of their new helpline amongst women of a childbearing age, but had limited resources internally to create content suitable for a primary care setting.
Strategy
For the first phase, our in-house creative team crafted an About Health leaflet on pre-natal depression and distributed it to 2,600 sites within a matter of weeks.
After the success of this initial roll out, our team worked with PANDAs to create a branded leaflet providing patients with a guide to the support services available as well as a signs and symptoms tracker for both peri and pre-natal depression.
Testimonial
“IDS Media worked with The PANDAS Foundation to help raise awareness of our services within GP surgeries in the UK. We were so grateful for their expertise in helping us reach parents and carers when they are potentially most vulnerable and in need of our services. IDS were so helpful and professional, offering their advice on design and content, which was so appreciated. We would be delighted to work with IDS Media again and would absolutely recommend their services”
Sally Bunkham, Comms & Development Manager