Objective
Group B Strep Support (GBSS) is the world’s leading charity working to eradicate group B Strep infection in babies. They wanted to use our network to reach more prospective and new parents and drive awareness of the key signs and symptoms of group B Strep infection.
Strategy
The client already had an information leaflet for parents in circulation in secondary care but needed help ensuring it was displayed and accessible in primary care waiting rooms – where we had identified that new parents are more likely to visit over secondary care.
We utilised our entire national network and also created an additional in-house ‘About Health’ leaflet aimed at educating pregnant women on screening options in pregnancy. Over July (National GBS Awareness Month) we also ran a series of digital ads on 150 screens in primary care with content created in-house.
Testimonial
“Working with IDS Media is always a pleasure. The team are willing to go the extra mile and are very well educated on the environments they specialise in. IDS clearly understands what works best content and format wise in an NHS waiting room and, most importantly, they genuinely care about positively affecting health outcomes through patient education.”
Oliver Plumb, Advocacy and Information Manager